|
 A telecommunications engineer who graduated first in her class from the Polytechnic University of Madrid, Marced helped develop digital services at the Spanish phone company Telefónica, worked on Basic software at Fujitsu Spain and learned marketing at National Semiconductor in Spain.
Today she puts together all that experience, and more, as head of Intel’s European operations, which generate just over $8 billion in annual revenues, about 25% of the U.S. chip giant’s overall business.
Shortly after joining Intel in 1984, Marced recognized the potential for PCs and spearheaded Intel’s move into the European consumer market.
Her current job includes developing the strategic direction for the region, managing sales and marketing and overseeing Intel Capital Europe, which has invested several hundred million dollars in more than 75 high-tech start-ups such as Britain’s Red-M, a supplier of products that manage wireless networks.
The goal is to take advantage of Europe’s tech strengths. For example, Intel has a center in Sweden that Marced uses as base for expanding into the wireless arena by providing chips for smart phones and mobile base stations.
The Vision Thing: “We want to work more closely with Nokia and Ericsson to understand how we can better support them in the development of new infrastructure and new applications around the mobile Internet.”
Forward Spin: Eager to expand its areas of expertise and its business outside the U.S., Intel is expected to remain the most active venture capital fund on the Continent.
|
