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A mathematician, Moran wants to do nothing less than leverage the collective intelligence of workers.
Newknow, his third technology venture, works like this: while employees are browsing the Web, the company network or files, they can rate each document’s relevance by clicking on a small toolbar.
The system — expected on the market this month — combines this human feedback with technology to determine what information to send to which employee.
The Vision Thing: "We transform workforce reading time into an asset with a compelling and measurable return on investment."
Forward Spin: Tech consultancy Ovum predicts enterprise search technology will be a $1.5 billion market by 2006.
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