Age: 57
Nationality: British-American
www.cambridgesiliconradio.com

Cambridge Silicon Radio is the first to market with a very hot technology: a single-chip solution for Bluetooth.

This breakthrough Bluetooth interface is compact and inexpensive, housing the radio transmitter, baseband controller and microcontroller on a single chip. Demand is expected to skyrocket as manufacturers include Bluetooth chips in PCs, laptops, mobile phones, cameras, printers and cars.

Analysts predict that about 1 billion Bluetooth wireless devices will be shipped by 2005, creating a market worth up to $5 billion.

Hodgson is a team builder who believes in a systems approach to innovation, just the kind of manager Europe needs to successfully export its technology.

The vision thing: "We have a six-month lead [in Bluetooth technology] and are going to be chased by everybody."

Forward spin: Japan is moving fastest to integrate Bluetooth, starting with PCs and laptops. The U.S. is moving very rapidly to integrate the technology into other things, such as pdas. Integration with cell phones is happening at a slower pace.

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