Helping Hands
Jamie Oliver, Christina Noble, Magdalena and Hanna Graaf, Nebahat Akkoc, Isidoro Macías, Hannes Urban, Peter Hoeg, Simon Pánek, Dikembe Mutombo
Inspiration
J.K. Rowling, Khaled Abu Ajaima, David Beckham, Stefano Dambruoso, Anna Politkovskaya, James Moulton
Innovators
Barbara and Tomasz Sadowski, Sergei Kostin, Nick Moon and Martin Fisher
Activists
Bono, Zackie Achmat, Natasa Kandic, Caoimhe Butterly, Leonard van Baelen
Alchemists
Roger Daltrey, Albina du Boisrouvray, Carine Russo
Green Team
Josef Krecek, Asbjörn Björgvinsson, Yannis Boutaris
Hate Busters
Iris Berben, Mircea Dinescu, Claude Bébéar, Andrea Riccardi
Online Heroes
The Peoples' Choice, David Beckham, Eva Klonowski, Johann Olav Koss, Svetlana C, Zinedine Zidane

Do we need a hero?

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Asian Heroes
Produced by our sister magazine
[4/29/2002]
Can Bono Save the World?
The globe's biggest rock star on a mission
[3/4/2002]
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Posted Sunday, April 20, 2003; 14.23 BST
ANDREW FORGET/AFP-CP
He admits he is driven by guilt. As the world's biggest rock star — and a deeply religious Catholic — there are many days when Bono simply can't stand the breadth of his good fortune. "I have so much more than is rational," he says. "I kind of figure — I owe."

So Bono started paying off his debt in 1984, when U2 played in Band Aid and later Live Aid, Bob Geldof's Ethiopian famine-relief efforts. While many acts moved on to the next cause, Bono and his wife spent six weeks in Wello, Ethiopia, working at an orphanage. "You'd walk out of your tent," he recalls, "and count bodies of dead and abandoned children." The memory stayed with him through 1999, when he joined the Jubilee 2000 movement, which aimed to get wealthy nations to erase the public debt of 52 of the world's poorest countries, most in Africa.

At first, Bono's fame was merely a convenience; leaders — and often their children — wanted to meet the rock star. As former U.S. Treasury Secretary Paul O'Neill says, "I thought he was just some pop star who wanted to use me." But after a half-hour introductory session went on to 90 minutes, O'Neill changed his mind. "He's a serious person. He cares deeply about these issues, and you know what? He knows a lot about them." The two toured the globe together last year debating the best course for Africa's future — more public aid or more private investment.

'I have so much more than is rational. I kind of figure — I owe.
— BONO

With the founding of DATA (Debt, AIDS, Trade in Africa), Bono is now Africa's best voice in the developed world. (Bill Clinton comes in a close second.) He can open any door — the Vatican, the White House — and his pitch eschews emotion for realpolitik.

He won't discuss the current war, but he will talk about preventing the next ones. "There are potentially another 10 Afghanistans in Africa," he says, "and it is cheaper by a factor of 100 to prevent the fires from happening than to put them out. Look, I know how absurd it is to have a rock star talk about debt relief or HIV/AIDS in Africa. But if not me, who?"

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ACTIVISTS: Front | Bono | Achmat | Kandic | Butterly | Van Baelen | Back to TIMEeurope Index
FROM THE APRIL 28, 2003 ISSUE OF TIME MAGAZINE; POSTED SUNDAY, APRIL 20, 2003

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