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TIME EUROPE
APRIL 24, 2000 VOL. 155 NO. 16


Never Too Buff

PAGE 1 | 2 | 3

A historical loop forms: steroids beget pro wrestlers — Hulk Hogan, for one, has admitted taking steroids — who inspire boys to be just like them. Steroids have changed even boys' toys. Feminists have long derided Barbie for her tiny waist and big bosom. The authors of The Adonis Complex see a similar problem for boys in the growth of G.I. Joe. The grunt of 1982 looks scrawny compared with G.I. Joe Extreme, introduced in the mid-'90s. The latter would have a 140-cm chest and 69-cm biceps if he were real, which simply can't be replicated in nature. Pope also points out a stunning little feature of the three-year-old video game Duke Nukem: Total Meltdown, developed by GT Interactive Software. When Duke gets tired, he can find a bottle of steroids to get him going. "Steroids give Duke a super adrenaline rush," the game manual notes.

To bolster their argument, the Adonis authors developed a computerized test that allows subjects to "add" muscle to a typical male body. They estimate their own size and then pick the size they would like to be and the size they think women want. Pope and his colleagues gave the test to college students and found that on average, the men wanted 28 lbs. more muscle — and thought women wanted them to have 30 lbs. more. In fact, the women who took the test picked an ideal man only slightly more muscular than average. Which goes a long way toward explaining why Leonardo DiCaprio can be a megastar in a nation that also idealizes "Stone Cold" Steve Austin.

But when younger boys took Pope's test, they revealed an even deeper sense of inadequacy about their bodies. More than half of boys ages 11 to 17 chose as their physical ideal an image possible to attain only by using steroids. So they do. Boys are a big part of the clientele at Muscle Mania (not its real name), a weight-lifting store that TIME visited last week at a strip mall in a Boston suburb. A couple of teenagers came in to ask about tribulus, one of the many over-the-counter drugs and body-building supplements the store sells, all legally.

A friend of mine," one boy begins, fooling no one, "just came off a cycle of juice, and he heard that tribulus can help you produce testosterone naturally." Patrick, 28, who runs the store and who stopped using steroids four years ago because of chest pain, tells the kid, "The s___ shuts off your nuts," meaning steroids can reduce sperm production, shrink the testicles and cause impotence. Tribulus, Patrick says, can help restart natural testosterone production. The teen hands over $12 for 100 Tribulus Fuel pills. (Every day, Muscle Mania does $4,000 in sales of such products, with protein supplements and so-called fat burners leading the pack.)

Patrick says many of his teen customers, because they're short on cash, won't pay for a gym membership "until they've saved up for a cycle [of steroids]. They don't see the point without them." The saddest customers, he says, are the little boys, 12 and 13, brought in by young fathers. "The dad will say, 'How do we put some weight on this kid?' with the boy just staring at the floor. Dad is going to turn him into Hulk Hogan, even if it's against his will."

What would motivate someone to take steroids? Pope, Phillips and Olivardia say the Adonis Complex works in different ways for different men. "Michael," 32, one of their research subjects, told TIME he had always been a short kid who got picked on. He started working out at about 14, and he bought muscle magazines for advice. The pictures taunted him: he sweated, but he wasn't getting as big as the men in the pictures. Other men in his gym also made him feel bad. When he found out they were on steroids, he did two cycles himself, even though he knew they could be dangerous.

But not all men with body-image problems take steroids. Jim Davis, 29, a human-services manager, told TIME he never took them, even when training for body-building competitions. But Davis says he developed a form of obsessive-compulsive disorder around his workouts. He lifted weights six days a week for at least six years. He worked out even when injured. He adhered to a rigid regimen for every session, and if he changed it, he felt anxious all day. He began to be worried about clothes, and eventually could wear only three shirts, ones that made him look big. He still felt small. "I would sit in class at college with a coat on," he says. You may have heard this condition called bigorexia — thinking your muscles are puny when they aren't. Pope and his colleagues call it muscle dysmorphia and estimate that hundreds of thousands of men suffer from it.
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More Stories

April 24, 2000

COVER STORY

The Incredible Bulk
Testosterone, which can increase libido and help build muscles, will be available soon in easy-to-use gel form. But it can cause liver damage and prostate cancer. Why are people willing to risk their health for it?

Never Too Buff
A new book reveals a troubling obsession: how male self-worth is increasingly tied to body image

Viewpoint
Joel Stein worries about his testosterone

Never Too Buff
A new book reveals a troubling obsession: how male self-worth is increasingly tied to body image

Viewpoint
Joel Stein worries about his testosterone

EUROPE

Blowing the Whistle on the Past
A former Czech political dissident hunts down communist-era secret police collaborators

Neither Here Nor There
Serbs who deserted the war in Kosovo are finding no welcome in the West

History Wins, Irving Loses
Controversial historian David Irving loses his libel suit and is branded a pro-Nazi falsifier of history

Viewpoint
Rich Westerners make poor advocates for their friends in the Third World

Viewpoint
Law enforcers must learn to move faster to snare global lawbreakers

MIDDLE EAST

Withdrawal Symptoms
Syria vacillates as Israel seeks world support for a plan to pull its troops out of southern Lebanon

Jews on Trial
An Iranian spy case undermines an ancient minority and a modern President

THE ARTS

The Rem Movement
Architecture is changing. The proof? Its biggest prize, the Pritzker, goes to a thinker rather than a pure designer

Performed with True Passion
The English National Opera brings Bach to vivid dramatic life

The End of Innocence
Ishiguro's new novel, When We Were Orphans, probes the wounds of vanished childhood

DEPARTMENTS

Techwatch

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