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 Frock
Shocks
The Haute Couture shows mean the most beautiful clothes in the world —
and the worst
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Clothes
That Say It All
Europe's first intelligent garments aren't cheap Jan.
7, 2001
Battle
of the Boring
Haute couture's old guard holds sway. Who cares? Jul.
23, 2001
Belgium's
Fashion Fete
Antwerp throws a $5 million party Jul. 2, 2001
Made
to Measure
Popular Spanish fashion group Inditex targets a new market May.
14, 2001
Putting
Sparks in Marks
British fashion brand M&S loses touch Apr. 15,
2001
Clothes
Vs. Fashion
Should it be art or commerce? Apr. 5, 2001
In
the Bag
Gucci's acquisitions create a stable of haute labels Apr.
2, 2001
With
Family Like This...
The strange tale of the Gucci dynasty Apr. 2, 2001
Born-Again
Christians
Is there room in the house of Dior for two designers? Feb.
12, 2001
Frock
Wars
If sales are an afterthought, how do you know who wins Feb.
5, 2001
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Posted Sunday, Jul. 21, 2002; 9.05 p..m.
BST
Like the children of many a successful parent, David Lauren,
the second of Ralph and Ricky's three children, set out to
carve a career for himself in a field other than his father's.
Like many a child of a successful entrepreneur, he is often
asked whether or not he'll end up running the company. Like
any sane executive, he won't say.
David, 30, now senior vice president of advertising, marketing
and corporate communications at Ralph Lauren Media, had every
intention of going his own way. "I never wanted to work
for my father," he says. So while still a student at
Duke University in North Carolina, he founded Swing, a lifestyle
magazine for 20-somethings who, like David, intended to work,
not slack. Swing, which had a circulation that peaked at about
125,000, folded after five years — despite plenty of
advertising from Dad. David responded as any disillusioned
20-something with a trust fund would: he traveled.
When he returned to New York he told his father about his
plans to develop an Internet site with a heavy dose of lifestyle
coverage. Funny, Dad had been thinking he'd like a website
too. Before long, in 2000, Polo.com was born, and David became
chief creative and marketing director of Ralph Lauren Media
— a joint venture between Polo Ralph Lauren and the TV
network NBC.
In the two and a half years since, bachelor David, who is
very much part of the New York social scene, seems to have
found his niche. He talks happily about his plans to make
Polo.com a shining example of "merchantainment,"
his own concept which he describes as "a blending of
merchandising and entertainment for the Polo lifestyle on
the Internet." He envisions Polo TV and Polo Hotels and
is working on the launch of a Polo magazine. He seems so at
home that industry watchers are beginning to wonder if Dad,
now 62, plans to hand over to him.
Ron Baron, the CEO of Baron Funds, a big investor in Polo
Ralph Lauren, thinks that unlikely. "If it was my business
and he was my son, I would want someone who was trained in
the ins and outs of the business to know if it was being well
run. That's the role of David. He's gaining knowledge to protect
the family." David hasn't ruled out running the company.
"We'll have to wait and see", he said.
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TIMEeurope.com
Reverse
Charges
Deutsche Telekom's CEO stands down after pressure from the Chancellor.
But will it hurt Schröder's re-election chances?
TECHNOLOGY
Think
Small
Nanotechnology could be very big news for the energy industry |
BUSINESS
Europe's Crash
We can now identify those who will contract Alzheimer's. Should they
be told?
ARTS
Freud
at the Tate
Artist looks at himself |
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