LEAD STORY
Smokescreen: Europe's smokers have long made anti-tobacco legislation the butt of cynical jokes. But is that about to end?

The Smoking Gun
Angelo Pisani seeks to make the tobacco companies pay

European Formula
Giving up tobacco promotion all over again

Smoke Everywhere
Through the haze in Europe's last smoky hold-outs

With a Little Help
Giving up on the habit — with a little help

Potted History
A European tobacco timeline

Table of Contents
The complete list of stories from the Jan. 13, 2003, issue of TIME magazine

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Vive La Difference Why France is Different France's ideologies are moving with the times
Health Science Staying Healthy New health strategies stop disease before it strikes
New Hope
Within a decade, cancer could be transformed into a chronic, manageable illness

Just Say Yes
The Swiss move to legalize the cultivation, sale and consumption of marijuana


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The Path To Freedom
Giving up on the habit — with a little help

Posted Sunday, Jan. 5, 2003; 2.02 p.m. GMT
Mark Twain knew how easy it is to give up smoking: he did it a thousand times. An estimated $100 million will be spent this year by British smokers — on medication alone — determined to prove Twain wrong. Only 2% will make it. Here's how to boost the odds.

Physical withdrawal symptoms are best treated with a trip to the pharmacy for nicotine replacement substitutes, in the form of gum, patches, inhalers or lozenges, although scientists reported that nicotine itself may promote cancer.

For many, the best approach may be Zyban (bupropion hydrochloride), a prescription-only antidepressant that counteracts nicotine withdrawal. Introduced in Britain in June 2000, the drug has been used by nearly half a million people, though the Medicines Control Agency reported last year that 57 people had died from suspected adverse reactions to it. Like the nicotine-replacement treatments, Zyban doubles your odds of quitting.

But if you fall back into the habit, take heart. You've still got another 999 chances.


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A F R I C A
It's Not Cricket: Pressure mounts on teams to shun Zimbabwe in the forthcoming cricket World Cup

B U S I N E S S
Drug Bust: Bayer needs a buyer to cure its headaches
S C I E N C E
Mars or Bust: In which the Red Planet gets a historic visit from a British Beagle

A R T S
Midnight Matinee: Salman Rushdie's acclaimed novel finally makes it to the stage


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FROM THE JAN 13, 2003 ISSUE OF TIME MAGAZINE; POSTED SUNDAY, JAN. 5, 2003

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