Mechanical Requirements
For a summary of the mechanical requirements for TIME please
click here .
For more information about the mechanical requirements please contact: melanie_briggs@timeinc.com
Digital Specifications - Postscript files
To view guides on saving files to our
PostScript specifications from your chosen format, please select from the list
below:
Postscript Checklist
Click here for the Postscript Checklist.
Suggested Page Layouts
Click here for the Suggested Page Layouts.
Getting Started at your Agency
- Select ads scheduled to appear in TIME Magazine
- Contact us and we will partner you in a test phase for your client if
required
- Create digital files in PostScript format using our PostScript specification
guides
- Complete the enclosed digital Checklist
- Send us your files, Checklist and proofs
- WeÌll verify the successful processing of your files
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Our Guarantee to You!
You and your clients are invited to join us as we move
into the digital age. Going digital ultimately will give you:
- First-generation print quality and electronic registration
- Reduced costs through the elimination of film
- More flexibility through faster turnaround on late changes
Our
goal is to have 100% of our advertising in digital form - because we believe it
is right for our customers, right for our business and right for our industry.
With Time Inc.Ìs 15 years of digital experience producing all our editorial
content electronically, weÌre ready to lead the way in digital advertising
production today.
Please contact TIME Atlantic Advertising Production who will be happy to
assist you.
The Time Inc. Digital Partnership Program
Time Inc. Atlantic invites you to join us, as we move our
advertising production processes into the 21st century.
We now encourage advertising agencies supply ads in a digital format for TIME
British Isles and other major International editions.
Our goal is to print your ad from first generation digital files that will
optimize the print quality. By supplying your ads in digital form, you will also
eliminate film costs.
Better, faster and less costly than using film, we all know that being
digital is the future. As partners, we can work together to get the most out of
this exciting technology.
Visit our computer to plate Website to get the complete TIME Inc. Digital
Program:
www.direct2.time.com
Going Digital : Everybody Wins
With the advent of Computer-to-Plate technology, digital
files expose printing plates directly. There are no intermediate steps to
degrade the reproduction quality of your ad. Film duplication and scanning
drives up costs and takes you farther and farther away from your original. Also,
once film handling is gone, dirt and dust are eliminated from the plate-making
process. Improved registration is another quality plus. No more manual
stripping. Plates are registered electronically, virtually eliminating film
registration problems.
Continued Commitment to Reproduction Quality
Time Inc.Ìs high quality standards demanded that this new
technology be thoroughly tested before being introduced to our most valued
customers. We have researched the capabilities and performance of this new
process. The result? We at Time Inc. are confident that advertisements printed
in our titles will continue to benefit from the highest reproduction quality
available today.
Speed - Going Digital is Faster, too
Save time just when you need it most - on deadline.
Virtually all of the ads shipped on films to publishers today exist as digital
files at some point in the process. When the final ad is approved, the time and
labour intensive process of making film for shipment begins. Now, as Time IncÌs
digital partner, you can skip this time-consuming step by sending us the final
digital file instead.
Getting Started
We understand how hard it can be to jump in to something
new. WeÌd like to help you get started. WeÌre happy to answer any concerns or
queries you may have, and we will partner you through a trial period if
necessary before going "live" with this process.
All of our international ad production teams have gone through training
programs to successfully process digital advertising. This means you will deal
with the same people that youÌve always worked with. No special phone calls
required.
Environmentally Friendly - One More Benefit
Going digital is environmentally friendly as well. In an
all-electronic workflow, there are no chemicals for processing film, and no
conventional shipping materials.
File Format Specifications
No matter what your current process, you can send us your
digital files.
If your final ads are created on desktop (in QuarkXpress for example), please
be sure to follow the step-by-step guide on saving to Postscript. (For detailed
specifications see the Postscript Specifications sheet.) Following these guides
will reduce the risks commonly associated with this file format.
In either case, send us your file on a Zip, Jaz or CD-ROM or via ISDN. Please
include the required Checklist and the required number of digital proofs made
from the digital file.
WeÌll check your files (as carefully as we inspect your film) and reproduce
your ads to meet Time IncÌs high standards of print reproduction quality.
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