Fashion Calling
	Ready-to-wear phones — a new accessory to dial for
	By JENNIFER L. SCHENKER

Posted Sunday, March 17, 2003 14:05 GMT
Is that your necklace ringing? Or mine? During London Fashion Week in February, Siemens introduced a new category of electronic jewelry called Xelebri, which can be worn as a pendant or hooked onto clothes.

These aren't phones, mind you — they're "fashion accessories that make phone calls," says Siemens. And you don't buy them at mobile-phone outlets; they'll be sold primarily through department stores and fashion retailers, with two collections per year, one for spring and one for fall.

"Our goal is to make people view mobile phones as they view sunglasses, bags or watches," said Lothar Pauly, a member of the board of Siemens Information and Communication Mobile Group, during a recent speech at an industry conference in Cannes. "We imagine a scenario where people will own many fashion accessory phones and wear the one that matches their mood, the occasion or their clothes."

At up to €399 apiece, you can see why the company, at least, would find that very attractive.

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