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NICE A CROSSROADS IN EUROPEAN HISTORY
Until 1860 the city of Nice belonged to the Italian Duke of Savoy. Due to the Duke's close diplomatic relations with France, Italy and the Vatican, Nice played an important role in European history.
Protected by the mountains, Nice is ideally situated as a Mediterranean port. As early as 1760, Englishman Tobias Smollet wrote that the area was a remote and far-flung paradise. By the late 19th century, the Russian, English, French and German aristocracy had begun building sumptuous winter residences here and by the turn of the century, the region had become a meeting place for heads of state and captains of industry. Ever since, the Côte d'Azur has been the place where the powerful meet to relax in luxurious and beautiful surroundings.
This unique legacy has given the region a cosmopolitan outlook that has flourished right up to the present day. The EU Summit in Nice (7-8 December) echoes the historic encounters that took place here between Napoleon III and Tsar Alexander in 1864 and Queen Victoria and Emperor Franz-Josef of Austria in 1896. The Italian ducal palaces of Nice, now converted into administrative buildings and offices of state, are used to accommodate visiting dignitaries for key events, such as the EU Summit. The Summit is set to culminate with the signing of the groundbreaking Treaty of Nice.
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INTERNATIONAL APPEAL
From the Scandinavian commercial ships that docked on the Côte d'Azur on their way South, to the Greek fur traders, the region has benefited from commercial and cultural influences from around the world. The fact that it escaped industrialization has allowed it to develop naturally and conserve its natural resources. Development has been culturally oriented and visitors are able to choose from a wealth of museums, fine restaurants and leisure marinas. This makes the area an ideal site for the 'intellectual industries', which are non-polluting and do not require a lot of industrial space.
The French Riviera continues to lure today's international élite. Entertainment icons like Elton John and Tina Turner have holiday homes here and many artists and industrial magnates have opted to live here full time. In fact, 12% of the region's population is made up of foreign residents, supporting 12 foreign language publications, 11 international schools and a number of specialized graduate schools and universities. In short, the Côte d'Azur is an ideal international base for a wide variety of hi-tech, global businesses.
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