weeks on a shelf, and a common touch. "Sometimes your consumer is a 12-year-old making dinner for Mom," Schellhaass says, "or someone who hasn't read directions on a box in 20 years."
She's now out to create healthier foods that taste good. It's tough. "In the '90s, the attitude was, 'Take the bad out — get out the fat, the salt,'" she says. But that removed taste. So Schellhaass is concocting products like Harmony, a cereal that's not as bland and healthy as All-Bran but has added folic acid and calcium, which women need. Schellhaass is finding ways for us to have our cake and beat fat too.
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Name: Sheri Schellhaass Why critics are taking note: Schellhaass has the scientific know-how required to process organic food into something that will taste good after weeks on a shelf |
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General Mills
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