those who think God and Mammon shouldn't mix. Based in New York City, the site sells religious trinkets, books, videos and travel services, and offers Web-design and hosting services for local houses of worship, whose sermons it may one day broadcast online. Prayers may be needed before it reaches profitability. But for Waldman, 38, just playing host to a dialogue for believers, seekers and everyone in between is enough of a reward for now.

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Name: Steve Waldman
Why critics are taking note: Beliefnet.com has become a multireligious house of cyber-worship
Beliefnet.com


THIS MONTH'S INNOVATORS


Will the 21st century produce more important innovations than the last? Who will be the top inventors? Tell us if you agree with TIME's choices.


Which of the following breakthroughs do you think will come first?

The ability to clone humans
A cure for cancer
Extending the average life past 100
Other


Do you know the next Einstein? Is your neighbor working on the next great health breakthrough? If so, e-mail us the name of your nominee, explaining in 50 words or less why we should choose him or her.

Go to the Time 100

About the Series

PHOTOS: Virgilio Elizondo by DANNY TURNER FOR TIME,
T.D. Jakes by THOMAS MICHAEL ALLEMAN FOR TIME,
Byron Katie by ISABEL SNYDER FOR TIME,
Tariq Ramadan by SERGE PICARD‹VU FOR TIME,
Steve Waldman by JOSEPH PLUCHINO FOR TIME,
Jan Willis by CATRINA GENOVESE FOR TIME
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