Icebox scored a coup recently when Showtime snapped up Starship Regulars, making it the first series to leap from the Net to a network. The key, Stanford says, is using the Internet to break down Hollywood's formulaic way of doing things. "TV constantly says, 'This is a hit, so we need to do the same thing again,'" says Stanford. "Icebox is about saying to the creators, 'Do the show you want to do.'"

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Name: Steve Stanford
Why critics are taking note: With costs running about $7,000 a minute versus $50,000 for regular TV, online entertainment channels can take risks on content the networks can't
Icebox.com

Zombie College

THIS MONTH'S INNOVATORS







Will the 21st century produce more important innovations than the last? Who will be the top inventors? Tell us if you agree with TIME's choices.


Which of the following breakthroughs do you think will come first?

The ability to clone humans
A cure for cancer
Extending the average life past 100
Other
Do you know the next Einstein? Is your neighbor working on the next great health breakthrough? If so, e-mail us the name of your nominee, explaining in 50 words or less why we should choose him or her.


Transcript of chat with Steve Stanford, from Sunday, September 10th on CNN.com

Go to the Time 100

About the Series

Photos: Miguel de Icaza by RICHARD SCHULTZ FOR TIME,
Rob Malda by JONATHAN SAUNDERS FOR TIME,
Joseph Park by CATRINA GENOVESE FOR TIME,
Alain Rossman by DAVID STRICK FOR TIME,
Steve Stanford by GLEN WEXLER FOR TIME,
Sherry Turkle by AARON GOODMAN FOR TIME
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