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MARCH 2, 1998 VOL. 151 NO. 9 | |
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To Our Readers By CHRIS REDMAN /EDITOR TIME ATLANTIC
With that in mind, I'm delighted to announce that our ranks here at TIME Atlantic are being augmented by the addition of Richard Hornik, who joins us as business and economics editor. Like the consummate newsman he is, Hornik finds himself in the right place at the right time. From our headquarters in London, he will have a ringside seat at two events that will profoundly affect the lives of all our readers: the deepening of economic integration in the European Union with the launch of emu and the euro in 1999; and the further widening of the E.U. to include new member states. Those two events come at a time when European business leaders are already engaged in the difficult task of restructuring their firms so they can better compete in the global economy. "The next few years will see the most exciting developments in European business in the past 30 years," says Hornik. He is particularly well qualified to guide our coverage of this new era, having served as TIME's national economics correspondent in Washington at the end of Reaganomics and then as Southeast Asia bureau chief during the early stages of that region's economic success. Along the way he also covered the emancipation of Eastern Europe. Says Hornik, "The goal is to use our global experience to give TIME's readers advance warning of the trends that will shape the business environment in Europe for years to come." With Hornik aboard to help shape our coverage, I'm confident that our readers will not want for warnings.
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nce upon a time the movers and shakers of the business world
labored in relative obscurity. To be sure, some tycoons like
Henry Ford became household names along with their eponymous
products. But for the most part, to talk of a "famous
businessman" was to lapse into oxymoron. No longer. These days
the likes of Richard Branson, Rupert Murdoch and Bill Gates have
as much name recognition as most movie stars and greater wealth
to boot. Along the way business and economics have become as
much a part of the "news" as hijackings and hurricanes or coups
and coronations. The Asian economic crisis came as a salutory
reminder that in an integrated global economy, nobody can afford
to ignore what is happening in the worlds of business, economics
and finance.