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Browne is clear on his position. He expects to be the market
leader in solar photovoltaics soon, and the competition has no
illusions about what that will mean. Says Siemens' product
marketing manager Clay Aldrich: "Their combined capacity could
threaten our position, but based on our expansion plans, I don't
think it will." Kyocera is also cranking up capacity. But Forest
claims the merger can be good for the long-term health of the
solar industry as a whole, helping to "sort out and stabilize"
the market through "exercising some leadership"--something
Browne intends to do. He may be a new kind of solar champion,
but BP Amoco's combined market share means that it will not have
to develop the business as aggressively as originally thought
necessary to achieve Browne's sales goal. That circumstance,
taken together with persistently low oil prices, could leave
solar in the slow lane despite being rejuvenated by the latest
oil revolution.END