High Tech: Making The Cut
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The Japanese competitors aren't giving up. Sony unveiled XPRI in April, primarily for high-definition professional editing. Matsushita has focused its efforts on lower-end broadcast news. "Sony and Panasonic are like ocean liners. They turn, but they turn slowly," says Joseph Bentivegna, an Avid vice president. "By staying nimble, we've been able to keep ahead." For example, when actor Oliver Reed died during the filming of Gladiator, director Ridley Scott didn't panic. His team recycled shots of the slave trainer and, with the help of Avid software, produced two scenes starring Reed.
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