The Dog Days

Americans have always loved their dogs, but their fixation on treating them like humans is getting a little out of hand. People are cooking for their dogs, sending them to summer camp and treating their illnesses with pacemakers and wheelchairs. Coming next month at Bloomingdale's: Bark Avenue, a dogcentric boutique that will sell designer beds, perfumes and clothes. That's not all:

DOGMA Artist Stephen Huneck has built a canine chapel in Vermont, a sacred space for those who have loved and lost dogs. Open to the public.

BOW-LINGUAL Just introduced in Japan, this pager-like device translates dog noises into emotions so you can read Fido's mind. Arf!

PAMPERING While dog spas are thriving and command $150 for a Day of Beauty (including hot-oil bath), the supply of grooming and health products is booming. There are doggie breath mints, body wipes, perfumes and toothpaste. A new book, Dog Speak, instructs owners in massage.

DOGS ALLOWED The Loews Hotel chain not only welcomes pets at no extra charge but also provides a complimentary bowl and mat. Room-service menu includes Evian and $19 Bow Wow Tenderloin of Beef.