Flash: Summer Is Hot
Summertime...and the journalism is easy. Construction workers swelter, air conditioners sell out--and who could live without the perennial "Tips to Beat the Heat"? How the media handled this year's "hot" story:
PICTURES Crucial to every summer story: cute kids under fountains or playing by fire hydrants; adorable animals trying to stay cool (like this polar bear snapped at Chicago's Brookfield Zoo).
ADVICE Drink lots of fluids, wear loose, light-color clothing: What else is new? (We plead guilty; see page 66, last week.) Most original, from the Milwaukee Journal Sentinel: check your urine (dark=dehydration).
STUNTS Canada's London Free Press showed an egg frying on the trunk of a car; the New York Times had a photo series of an ice cube melting in the sun; a N.Y.C. TV station brought a camel into its studio.
ISSUES Big year for health problems, energy concerns, business impact. Old reliable: a rise in daytime movie attendance. New discovery: hot Wisconsin cows are producing less milk.
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