Reinventing The Wheel

I asked Grove what he thought of the Segway as a business. "The consumer market is always harder," he said. "But when you think about it, the corporate market is almost unlimited. If the Postal Service and FedEx deploy this for all their carriers, the company will be busy for the next five years just keeping up with that demand."

A patient entrepreneur would revel in that assessment. But Kamen is a man running short on patience. For him, conquering the corporate market is merely a prelude to the battle to come. "The consumer market is where the big money is," says Michael Schmertzler, a Credit Suisse First Boston managing director and, with Doerr, Segway's other major financial backer. "But this is about more than money for Dean. Pardon the cliche, but he really does want to change the world."

With the Segway, Kamen plans to change the world by changing how cities are organized. To Kamen's way of thinking, the problem is the automobile. "Cities need cars like fish need bicycles," he says. Segways, he believes, are ideal for downtown transportation. Unlike cars, they are cheap, clean, efficient, maneuverable. Unlike bicycles, they are designed specifically to be pedestrian friendly. "A bike is too slow and light to mix with trucks in the street but too large and fast to mix with pedestrians on the sidewalk," he argues. "Our machine is compatible with the sidewalk. If a Segway hits you, it's like being hit by another pedestrian." By traveling at three or four times walking speed, and thus turning what would have been a 30-minute walk into a 10-minute ride, Kamen contends, Segways will in effect shrink cities to the point where cars "will not only be undesirable, but unnecessary."

Kamen isn't so naive as to underestimate America's long-standing romance with the automobile. ("I love cars too," he says. "Just not when I'm downtown.") And he is well aware that uprooting the vast urban infrastructure that supports cars, from parking garages to bridges and tunnels, won't happen soon. Which is why he has pinned his greatest hopes not on the U.S. but abroad, especially in the developing world. At a meeting with Jobs a year ago, the Apple co-founder proclaimed, in typically hyperbolic fashion, "If enough people see this machine, you won't have to convince them to architect cities around it; it'll just happen."

Kamen agrees. "Most people in the developing world can't afford cars, and if they could, it would be a complete disaster," he says. "If you were building one of the new cities of China, would you do it the way we have? Wouldn't it make more sense to build a mass-transit system around the city and leave the central couple of square miles for pedestrians only?" Pedestrians and people riding Segways, that is.

"There's no question in my mind that we have the right answer," he continues. "I would stake my reputation, my money and my time on the fact that 10 years from now, this will be the way many people in many places get around." Kamen pauses and sighs. "If all we end up with are a few billion-dollar niche markets, that would be a disappointment. It's not like our goal was just to put the golf-cart industry out of business."

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