In David Rockwell's world, every room has room for more. For a restaurant he's currently designing in Japan, for example, he's devising a way to overarch some of the seating areas with waterfalls, onto which will be projected holographic fish that people could try to grab as they eat. It's as if he fears that eating and shopping--even gambling--are not fun enough. They have to be encased in color, movement, texture, visual bons mots. People have to be distracted while dining out, or like little children they'll get bored and start banging the cutlery.
Rockwell, 46, is called, sometimes dismissively, an entertainment architect. He made his name with the fizzy-then-fizzled Planet Hollywood restaurants and has cemented it with the sets for the new Broadway musical Hairspray. But his peculiar talent is taking the notion of entertainment to new places, not just restaurants and sports stadiums but also malls and hotels and even hospitals. The spaces he designs are intended to elicit an emotional response; they're spectacular, unexpected, piquant.
In many ways Rockwell is the anti-architect. Not for him the clinical cool so often associated with designers. He's warm and avuncular, the kind of guy who welcomes dogs and children in the office. He doesn't even look intimidating: Barry Manilow hair, jeans unfashionably cut and those half-shoes, half-sneakers by Merrell. He's solicitous and courteous, and after he invites you to the theater he writes to thank you for coming. His forthcoming book, Pleasure, lists about 120 built projects, which is a very high number for a 46-year-old, but if, say, the job of designing hotels was given to people on the basis of how hospitable they were, Rockwell would have built entire chains by now.
Like Norman Rockwell (no relation), this Rockwell is in the business of narrative, craftsmanship and delivering prolific amounts of work that connect viscerally with the masses and are roundly ignored by the academy. While he's capable of making the sensuous and almost cozy little bays of Philadelphia's Pod restaurant, his piece de resistance, the Mohegan Sun Casino in Uncasville, Conn., is pure spectacle. "What drives us is invention," he says of his firm. "We're specifically looking for something new."
Ten of the Rockwell Group's 90 employees (Rockwell calls them "collaborators") are charged with finding unusual materials to build with. And in the casino he had the means to use every crayon in the box. He wove strips of birch bark together for some of the walls, encased turkey feathers and dried corn husks in glass for others. The lobby is delineated by trees made of cedar, old copper joints and beads, and is punctuated by a 55-ft. indoor waterfall. Gamblers try their luck in the glow of Wombi Rock, a mountain made of onyx and alabaster fused onto glass, which houses a restaurant, bar and lounge. And did we mention the world's biggest working planetarium dome?
"This project has more dazzling surfaces per square foot than any I've ever done," Rockwell says, although much of the territory was familiar ground to him. Trees are a recurring theme in Rockwell's work, as is every type of glass. (He collects kaleidoscopes.) He has fallen particularly hard for backlit glass, which he uses throughout the Kodak Theatre in Los Angeles. He likes to use familiar materials in new, more glamorous ways, weaving wood or using topiary hedges as interior walls.