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Style Watch: Rattan Revolution Diversions: All Talk Food: Season to Taste Outdoors: Comfy Camping

Blame the metrosexual if you must, but regular guys are finally catching on to what posh British gentlemen have appreciated for centuries: luxurious grooming products. Companies like the 200-year-old British Truefitt & Hill are making inroads into the $16 billion worldwide market with trendy products like a gold-plated shaving cup and pure badger brush, left. Truefitt & Hill, once a favorite of Winston Churchill's and now of actor Matthew Broderick's, offers a half-hour-long shave with a straight razor, nine hot towels and a sideburn trim for $65 at its new Las Vegas shop.