The American Money Machine

(5 of 5)
If the NFL were a stock, it would command a high P/E. It has a predictable cash flow, great cost control, good management and an insane demand for its product. But as Bowlen points out, none of that is of any interest to Broncos fans. "They couldn't care less if I make a dollar or $10 million. All they care about is winning the Super Bowl." Maybe the NFL should print a warning label on its tickets: Customer satisfaction not guaranteed.

Highest-rated shows Among men 18-49, through Nov. 15

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