Madison Avenue may be facing a so-so economy and the onslaught of ad-deleting digital video recorders, but don't count out its impact. The smart sell is an essential ingredient of any pop-cultural phenomenon. A look back at the marketing triumphs of 2004. --By Jeninne Lee-St. John
Two seasons of The Apprentice and several endorsement deals (even a fragrance!) cemented the Donald's status as primo financier--even after his casino company went bankrupt last month.
The world's biggest band and everyone's favorite MP3 player teamed up for a Technicolor promotion hyping U2's special-edition iPod and new album. Sales? They're high enough to induce Vertigo.
Chanel's Karl Lagerfeld followed fellow designer Isaac Mizrahi down-market and struck gold. His H&M line boosted sales at the trendy mass clothier.
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ABC's prime-time comeback can be traced to the summer--with those sharp, suspenseful, endlessly repeated promos for Lost, left, and Desperate Housewives. And has network TV ever come up with two better titles?
A best-selling book, TV ads, Op-Ed columns and guest slots on the news programs--the Swift Boat Veterans for Truth dominated the election dialogue, even though their attacks on John Kerry's war record were widely debunked. The Dems never knew what hit them.
With little fanfare, interracial couples were everywhere--in ads for Heineken, below, Harley-Davidson and BMW, as well as in Verizon's new American family: white dad, Hispanic mom and a bunch of biracial kids.