Biz Briefs: CEO Speaks: Less Is More

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SARGENT: Three years ago, it was 8% of our sales. Today it is 15%. There's not a lot of brand recognition in our industry. Now we're testing selling office supplies at Kroger and Stop & Shop. Down the road, I'd like for Staples to be the national-brand office product.

TIME: In your business, you get a pretty good feel for the pulse of the economy. How does it look?

SARGENT: In terms of employment, for both small and medium-size business, it looks nice and steady. Small business led us into this recession, they got crunched first, and I think they are leading us out of it.

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