(3 of 3)
And why not create a community of boutique studios open to innovation? From its inception, the MTV channel has nurtured new movie talent, showcasing short, often experimental films (music videos) by young directors like Michael Bay, Spike Jonze and David Fincher. Their success in features has made MTV, in a way, the true Sundance of mainstream Hollywood.
If Freston can bring the MTV notion of entertainment with edges and quirks, sass and style, to a movie system that is short on artistic and marketing innovation, then risky business might turn out to be smart business. It could also produce some good films. If that happens, then even a skeptic may want to stand up and applaud. --Reported by Desa Philadelphia/Los Angeles