Books: Unconventional Wisdom
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Still, Levitt does his own number crunching, unlike Gladwell. And he forms some different conclusions. While Blink argues that our subconscious judgments are often correct, Levitt finds human error everywhere. We aren't very good at judging risk, assessing causality and avoiding temptation, he learns. But he relishes studying us anyway. --By Amanda Ripley
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