Fashion: Water, Water Everywhere ...

Summer is the spritzing season, and this year more water than ever is flowing onto the market--for drinking, for fighting acne and even for jet-lag relief. Chantecaille's aromatherapy Flower Waters, far right, come in scents like Wild Blackberry Bush and Roman Chamomile. Shu Uemura's Foaming Cleansing Water, right, uses the brand's signature mineral-rich Depsea Water. And for old-fashioned types who still prefer to drink the stuff, Borba offers six calorie-free waters in flavors like pomegranate and litchi that treat skin problems from the inside out. But at $30 for 12 bottles, this miracle water is not for big gulps.