10 Questions for Jeff Bezos

(2 of 2)

EBAY SELLS CARS, AND OTHER SITES SELL REAL ESTATE. ANY CHANCE AMAZON WILL MOVE INTO THOSE REALLY EXPENSIVE ITEMS? Who knows? We've got so much green field on so many potential categories that can be entered into. We sell a lot of high-ticket items. We sell diamonds that cost thousands of dollars and $8,000 plasma TVs. There doesn't seem to be any resistance, and in fact those high-priced items are growing very rapidly as a percentage of our sales.

WHAT DO YOU THINK WILL BE AMAZON'S BIGGEST GIFT ITEM THIS HOLIDAY SEASON? One of our top gift items is the Philips HeartStart defibrillator. Defibrillators will continue to get cheaper and end up as a very common piece of household equipment, much like a fire extinguisher.

WHAT'S THE STRANGEST THING SOLD ON AMAZON? You know bird spikes, those things you put on ledges and buildings to keep pigeons from landing? A friend of mine e-mailed me that he looked everywhere for them and found that Amazon had all different sizes. You can buy stainless-steel bird spikes, polycarbonate bird spikes. We have the whole bird-spike array.