Why eBay Must Win China
(4 of 4)
Nice try, Jack. Whitman is in China because she knows the cost of failure could be astronomical. In 1999, technical problems delayed eBay's roll-out in Japan. That allowed Yahoo! to get a jump on the online shopping business in what has become the second largest e-commerce market in the world--a lead it has never relinquished. eBay pulled out of the market entirely in 2002, a move Whitman has rued ever since. She is not about to let the Japan debacle be repeated anywhere else, especially China; nor is it probable that she wants to spend another summer in stifling Shanghai. With reporting by Austin Ramzy/ Hong Kong and Regine Wosnitza/Berlin
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