The Private Jet Set

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Just recently, Lufthansa unveiled the world's only terminal exclusively for first-class passengers, and announced the start of business-class-only flights across the Atlantic. But not content with these moves to court well-heeled customers, it's played another ace: access to Europe's largest fleet of private jets.

Lufthansa's new private-jet service (www.lufthansa-private-jet.com) is operated by NetJets, which pioneered fractional ownership of business aircraft in 1986, and counts among its 5,000 shareholders the likes of Bono and Madonna. The service enables first-class passengers flying into Lufthansa's Frankfurt and Munich hubs to connect onward to more than 1,000 European airports. Flights can be booked with as little as 24 hours' notice, with pricing based on flight time and the type of aircraft used. Onboard, guests enjoy personalized catering and business necessities like data ports and satellite phones.

Best of all, the entire experience is seamless, with staff helping travelers through immigration and security checks and into a limousine for a drive across the tarmac to the waiting aircraft. If that doesn't bring out your inner rock star, nothing will.