Drugs Over Easy
Inventor: Deborah Adler
Availability: Now, at Target pharmacies
To Learn More: designforall.target.com
From the mass retailer that put Philippe Starck styles in dorm rooms comes another evolution of design, this time for the medicine cabinet. Called ClearRx, Target's new prescription-drug packaging system — originally conceived by a student at the School of Visual Arts in New York City — turns the traditional amber-colored cylinder on its head. ClearRx bottles are not only upside down but also flattened out, so patients can read labels without rotating the package. Colored rings — say, blue for Mom, green for Dad — help prevent mix-ups, and labels display crucial data, such as drug and dosage, clearly at the top. On the flip side are warnings and a pullout card with medical info. It makes health care almost fun.
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