The Good Samaritans

The Gates commitment acts as a catalyst. They needed the drug companies to come on board, and the major health agencies, the churches, the universities and a whole generation of politicians who were raised to believe that foreign aid was about as politically sexy as postal reform. And that is where Bono's campaign comes in. He goes to churches and talks of Christ and the lepers, citing exactly how many passages of Scripture ("2,103") deal with taking care of the poor; he sits in a corporate boardroom and talks about the role of aid in reviving the U.S. brand. He gets Pat Robertson and Susan Sarandon to do a commercial together for his ONE campaign to "Make Poverty History." Then he heads to Washington, where he stops by a meeting of House Democrats to nuzzle them about debt relief before a private lunch with President George W. Bush, whom he praises for tripling aid to Africa over the past four years. Everyone from Republican Senator Rick Santorum to Hillary Clinton used Bono's October concert as a fund raiser. "He knows how to get people to follow him," Stonesifer says. "We are probably a good complement. We're more likely to give you four facts about the disease than four ways that you can go do something about it."

Bono grasps that politicians don't much like being yelled at by activists who tell them no matter what they do, it's not enough. Bono knows it's never enough, but he also knows how to say so in a way that doesn't leave his audience feeling helpless. He invites everyone into the game, in a way that makes them think they are missing something if they hold back. "After so many years in Washington," says retired Senator Jesse Helms of North Carolina, whom Bono recruited to his cause, "I had met enough well-known people to quickly figure out who was genuine and who was there for show. I knew as soon as I met Bono that he was genuine. He has absolutely nothing to gain personally as a result of his work. In fact, he has opened himself to criticism because he has been willing to work with anyone to find help for these children who have taken his heart."

This is not about pity. It's more about passion. Pity sees suffering and wants to ease the pain; passion sees injustice and wants to settle the score. Pity implores the powerful to pay attention; passion warns them about what will happen if they don't. The risk of pity is that it kills with kindness; the promise of passion is that it builds on the hope that the poor are fully capable of helping themselves if given the chance. In 2005 the world's poor needed no more condolences; they needed people to get interested, get mad and then get to work.