Money: 10 Most Expensive Colleges (Tuition and fees only)

$37,738 Landmark College Vermont

$36,400 George Washington University District of Columbia

$34,850 University of Richmond Virginia

$34,042 Sarah Lawrence College New York

$33,930 Kenyon College Ohio

$33,800 Vassar College New York

$33,630 Trinity College Connecticut

$33,570 Bennington College Vermont

$33,364 Simon's Rock College of Bard Massachusetts

$33,350 Hamilton College New York

SOURCE: THE COLLEGE BOARD

> DISCOUNT EDUCATION Smaller private colleges seeking to lure students from the Ivies are increasingly turning to aid based on academic achievement rather than economic need. Merit scholarships grew from $1.2 billion in 1994 to $7.3 billion in 2004.