"Take Me to the Serena"
Costing $35 million to build, the Serena was erected over the shell of the old Kabul Hotel, destroyed in the civil war. The new property is a sealed world, insulated as far as possible from the daily difficulties of life in Kabul. At a cost of some $1.2 million a year, the hotel will run its own electricity generators—essential in a city where power often flickers on for only four hours every other day—and will treat its own water and sewage.
Step into the Serena's marble lobby and the almost medieval street life of Kabul—with its open drains and mud-brick hovels—seems impossibly remote. The only reminders that you're in Afghanistan are the armed guards at the front door and the views from some windows into President Hamid Karzai's heavily fortified palace next door. So shiny and bright does the hotel seem in comparison with the rest of the country that locals are booking weekend stays. "We are already getting walk-in guests who are living in Kabul and feel like a getaway," says sales director Vishal Sood.
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As you'd expect, none of this comes cheap. Standard room rates start at $250 a night. But the Aga Khan Foundation for Economic Development, the Serena's main backer, is betting that guests will happily pay a premium for an oasis of luxury amid the rubble. Says spokesman Aly Mawji: "Mainstream tourism is still years away but we hope the hotel will encourage some more adventurous travelers." Or perhaps that should be less adventurous. After all, a holiday in Kabul has never been so delightfully and unexpectedly comfortable.
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