When the Going Gets Tough ...

Wednesday, Mar. 08, 2006
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The Where "For Wear"

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The Internet is an increasingly popular shopping destination. Affluent adult Americans surveyed estimate that about a quarter of their clothing and accessories were bought online. Nearly all—95%—have made an online purchase in the past year

Where do you do most of your shopping for clothing and accessories?

Department stores 39%

Chain retail apparel/accessories stores 25%

Internet 12%

Outlet stores 11%

Boutiques 7%

Catalogs 3%

Other 3%

Where do you get most of your ideas for new clothing or accessories?

Browsing at stores 36%

Seeing what other people are wearing 19%

Catalogs 13%

Fashion magazines 12%

Advertisements 7%

Internet 4%

Other 8%

Have you purchased any of the following items on the Internet in the past 12 months?

Clothing and accessories 68%

Books 68%

Music 54%

Electronics 50%

Toys 32%

Furniture and decor 29%

Food 25%

Drugstore products 25%

Automotive 14%

Other 16%

No purchases 5%

What percentage of your clothing and accessories purchases have you made on the Internet in the past 12 months?

None 18%

1% to 25% 47%

26% to 50% 19%

51% to 75% 8%

76% to 100% 7%

What kinds of items?

Clothing 78%

Shoes 45%

Beauty, grooming or fragrance 36%

Jewelry 25%

Handbags 19%

Scarves and belts 14%

Sunglasses 10%

Other 19%

What's in A Name?

A look at how brand names stack up in clothing, beauty products and cars

Putting price aside, what do you think is the best ...

Clothing brand

Ralph Lauren 15%

Brooks Brothers 12%

Armani 11%

Ann Taylor 7%

Levi's 4%

Chanel 3%

Prada 3%

Kenneth Cole 3%

Calvin Klein 3%

Beauty/grooming brand

Clinique 11%

Neutrogena 10%

Lancôme 9%

Estée Lauder 9%

Aveda 9%

Gillette 6%

Giorgio Armani 5%

MAC Cosmetics 5%

Automotive brand

Mercedes 22%

Lexus 16%

BMW 15%

Toyota 7%

Honda 5%

Jaguar 4%

Porsche 3%

Cadillac 3%

Chevrolet 3%

Shopping Trends: Battle of the Sexes

Big surprise: women enjoy browsing and men shop only when necessary. But both men and women like to shop for clothing just as much as they do for home furnishings

Would you say you mainly shop ...

Only when you need MEN 69%

a specific item WOMEN 42%

You enjoy shopping MEN 31%

even just to browse WOMEN 58%

Which do you prefer more...

Shopping for clothing and accessories 34%

Shopping for home furnishings 24%

Prefer equally 42%

How Much Is That Little Handbag in the Window?