Small Business: Heelys Wheel Ahead
(2 of 2)
With only 2 million heelers, compared with some 10 million skateboarders, HSL can grow if it can turn the shoes into a lifestyle product, says Marshal Cohen, chief analyst at NPD Group. He suggests that HSL elevate the brand by working to make heeling an Olympic event. Having staged the Pan-Asian Heelys Challenge for three years, and with the first European competition kicking off next summer, "we think about that all the time," says Staffaroni. It worked for snowboarding.
- « PREV PAGE
- 1
- 2
Most Popular »
- E.T. Turns 30: 10 Things You Didn't Know About Our Favorite Extraterrestrial
- How Cash Keeps Poor People Poor
- 15-Year-Old Creates Test for Pancreatic Cancer
- Nevada Ghosts: Rare Photos From an A-Bomb Test
- Euro Crisis: Why A Greek Exit Could Be Much Worse Than Expected
- Could a Fertility Gene Discovery Lead to New Male Contraception?
- 10 Dangerous Products You Might Have in Your Home
- Obama Stumbles? Why the President's Right to Talk About Bain
- Star Wars Turns 35: How TIME Covered the Film Phenomenon
- Fourth Flesh-Eating-Bacteria Case Confirmed in Georgia, Possible Fifth
- Researchers Probe the Potential Health Benefits of Palm Oil
- A Visit with Turkey's Controversial Religious Movement
- Feeding the Planet Without Destroying It
- Bubble on the Potomac
- Falcon's Liftoff: How a Private Firm Could Change Space Exploration
- The Fatal Flight of the Superjet 100: Why Did It Slam Into a Mountain?
- Learning That Works
- The Man Who Remade Motherhood
- Bibi's Choice
- Seoul: 10 Things to Do
Top Stories on TIME.com
Quotes of the Day »
RAY KELLY, New York City Police Commissioner, on the arrest of a New Jersey man in one of the nation's most baffling missing-children cases, the disappearance more than three decades ago of 6-year-old Etan Patz.
