Entrepreneurs: The Hippest Cat in France
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The injury ended Koné's Olympic and career dreams. But it set the stage for what would later become Airness. "The long, forced immobility made me observe things in a way I hadn't before, including how fashion works," Koné recalls. Similar insights gained as he built Airness have convinced him that catching giants like Adidas and Nike is just as attainable as the dream of millions across France to make it out of the projects as he has. "I've seen that there are lots of preconceived ideas and prejudices out there to stop you from doing what you want if you give in to them," Koné says. "Perhaps my strength is that I don't accept those limits." Perhaps it is.
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