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Still, there is no denying the results, which were largely untainted by any non-soccer factors. The stocks weren't big gainers before or after. They showed unusual strength only in the three-month periods. The idea, then, was to let the market identify stocks that benefited from Europe's soccer mania--without requiring an abundance of fundamental logic. "We recommend investing in these stocks immediately and closing the investment on the final day of the World Cup," the UBS guys write. And how. Certainly, Coke and Fuji have been dogs for years even if others, like Heineken, have been steady winners. If you're going to play this game, you might as well follow the rules. They will help you score as they have with other pattern trades over the years--until they don't.