Who Needs Harvard?

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At freshman orientation, Weintraub includes a plea for parents to check their college anxieties at the door. "Their kids are just transitioning into high school," he says. "They're going to be exposed to drugs, sex, lots of changes. Can we just deal with the developmental issues first?" By the time they enter the college hunt, many kids have been conditioned to treat the process more as a race than a romance, a test of who comes in first, not what will make them happy. "You ask students what they want," says Rachel Petrella, a counselor at California's La Jolla Country Day School, "and they say, 'What do you mean, What do I want? What do I get? I've been working for four years without daylight. I'm supposed to go to the most selective school I've earned, right?'"

Actually, no. And thus begins their higher education about higher education. "The more sophisticated kids who take on the search as a research project, they are getting past the prestige," says Petrella. Students see that schools like Vassar, Lehigh, Colgate and Dickinson really care about the quality of undergraduate life, she says. Since many counselors will advise the more anxious students to apply to at least nine schools (three stretches, three matches and three safeties), students run spreadsheets rating various criteria on a scale of 1 to 10, from the food to the student-teacher ratio to rates of acceptance into grad school. And then there are the unquantifiable assets. At Davidson, townspeople and professors bake cakes for the winners of the freshman cake race and students boast that scattered around the campus are dollar bills held down by rocks, tangible evidence of an honor code so entrenched that if a dollar falls on campus soil, it stays there until the owner claims it. Kenyon in Ohio includes a paragraph in its acceptance letter that is entirely personal to the particular student: good job on the essay, nice season in basketball. The big schools can't do that--"and it's making a difference," says Sharon Merrow Cuseo, dean at Los Angeles' Harvard-Westlake Academy. "I think of my students as cynical consumers of college propaganda, but they love that personal touch. They come in and say, 'Jeez, look at this note they wrote me. It's good to be wanted.'" She can map the change in priorities based on the school's spring 2006 college tour. Five years ago, they just did the northeast. This year the group, after visiting a campus or two in New York, split into two parts. The first went south to University of Richmond, Davidson, William and Mary, and George Washington. "People are starting to understand that a lot of the Southern schools in general are great," she says. The second broke north into Canada to visit McGill University in Montreal and the University of Toronto. Cuseo calls Canada "the new frontier."

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