This Essay Will Help Your Kid Get Ahead

Aqua, pink, lilac, yellow -- the cheery-hued "program curriculum" updates arrive every month, shoved into my 2-year-old son's day-care cubby by his gymnastics teacher. But far from simply imparting fun facts about how my toddler spends his exercise time, the summaries detail the invaluable physical, social and cognitive development occurring each time he attacks the mini-trampoline like an overcaffeinated kangaroo. Among the class "goals": to "build confidence while having fun in a safe and positive environment by practicing and applying the use of listening skills, imaginations and following directions." Which prompts me to greet each new missive with the thought, How many parents are impressed by this mumbo jumbo?

Quite a few, it seems--at least if the proliferation of such advisories is any indication. No longer is it sufficient for kiddie paraphernalia to carry hypercautious legal disclaimers--CAUTION: DO NOT ALLOW CHILDREN UNDER 3 TO PLAY INSIDE CAMP STOVE WHEN LIT. Nowadays toys, classes, even cartoons carry high-concept "claimers" detailing how said item or activity is prepping your preschooler for a Supreme Court clerkship.

The more elementary the product, the more grandiose the embellishment. For his second birthday, my son received a set of sponge-on paints. Cool, huh? You have no idea. According to the box, the nifty gift "provides children with an opportunity to do original planning and thinking while creating expressive art." Original planning? Expressive art?! Well, color me happy! And I thought the boy just liked painting his sister purple.

Even more inspiring are efforts by one children's network to fight the prevailing notion that TV is the Great Satan. Programs are explained in terms of how they improve a tot's language-comprehension skills, his abstract-thinking skills, his "auditory-discrimination" skills--which, as best as I can tell, involve a child's ability to sing the Dora the Explorer theme song at top volume until Mommy's ears bleed. The network's website has a parent's section detailing the miracle of "connected learning" that occurs via the media's ability "to help children make connections between essential curricular content and the world they know." Much of it reads as if it comes straight from an industry journal on early-childhood education. For instance, one program's "multidisciplinary" approach "addresses information, skills and beneficial habits of mind from across traditional disciplines." Honestly, people, aren't we taking our cartoons just a little too seriously?

It's easy to blame such over-the-top pitches on the often noted tendency of today's parents to ruin childhood by applying the same maniacal will to raising kids as they did to making partner before age 35. Marketers are no fools. They read Bobos in Paradise, David Brooks' satiric deconstruction of the new educated élite and its obsession with useful leisure activities, and they are well aware that today's overachieving superparents can't bear the thought of their obviously exceptional offspring wasting breath on any activity that won't help them win early acceptance to Princeton. ("Now, Sweetpea, you know Madison can't sleep over on Fridays because then you're both too grumpy for your Saturday-morning bilingual yoga class.")