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It's sort of a strange combination to be in tabletops and newsprint. What is the common denominator? That's the question. There is enormous loyalty to regional brands in the newspaper business; there is enormous loyalty to brands in the tabletop business. Brands protect you from becoming a commodity. So avoid commoditization at all costs. And that is the common thread to all of those.
Developed for the World Economic Forum by Professor Xavier Sala-i-Martin, the Global Competitiveness Index (GCI) measures the competitiveness of nations using economic statistics and extensive polling of international business leaders.
I think our third child is this campaign.
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