|
|
- NEWSLETTERS
- MOBILE APPS
-
ADD TIME NEWS
Want to Win in 2008?
If you're pondering a White House bid, ABC News's Mark Halperin and the Washington Post's John Harris have some advice. In their book The Way to Win, they offer tales from past campaigns and--with the help of former President Bill Clinton and G.O.P. impresario Karl Rove, who were interviewed for the book--tips for those who have their eyes on the Oval Office. Here's a sampler:
•Keep control of your image Case study of what not to do: John Kerry in '04. "The Republicans built story lines like 'Kerry is French' and 'Kerry is rich,'" says Harris, successfully alienating Joe Voter. Hillary Clinton has become skilled at image control, but will she survive the scrutiny of an '08 race?
•Ideas matter Image isn't everything. That may seem self-evident, but to many candidates, it's not. "A lot of people who run, say, 'I'd like to be President,'" Halperin says. "But Clinton and Bush both entered the campaign with concrete thoughts about what they wanted to do."
•Think about your party's negatives A candidate's instinct is "to stick with your own tribe," Halperin says. But Clinton and Bush successfully addressed their parties' weak spots, like crime for the Dems and education for the G.O.P. "By doing that," says Halperin, "they not only appealed to independents but also strengthened their own parties." And their own electoral fortunes.
Most Popular »
- The End of Audacity
- Hate Your Job? Here's How to Reshape It
- The Man Behind Russia's Deadly Train Blast
- Where Did Health Care Reform Go?
- The Growing Backlash Against Overparenting
- The Pakistani Taliban's War on Schoolchildren
- The Toughest Diet
- Toyota's Big Recall Unlikely to Quiet Critics
- Why Congress is Furious at the Fed
- World's Most Shocking Apology: Oprah to James Frey
- For Churches, Beefed-Up Security Is a Mixed Blessing
- Where China Goes Next
- Workers of the World vs. China Inc.
- Is the Dollar Dying a Slow Death?
- Could Jacob Zuma Be the President South Africa Needs?
- New Legal Protections for the Elderly
- Losing Your Job: A Blow to Your Health Too
- Is There Really a Credit Crunch?
- Should Kids Be Able to Graduate After 10th Grade?
- Aviation: The High Cost of Competition





RSS