Small Business: Rare Trees for Sale
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Last year the Wollemi consortium approached the National Geographic Society for help in publicizing and distributing the plants. In the first two weeks after the society advertised the plants online, it took more than 1,000 orders. The current marketing effort targets the more than 83% of American households that do some gardening and contribute to a $35 billion industry that sells thousands of species a year. Although there's only one Wollemi, its babies may soon be growing all over the world.
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