I Approved This Campaign Slogan
The Real Deal," "For the Future," "A Fresh Start"--such stump slogans come straight from the book of campaign clichés. Betting that a well-chosen catchphrase will not only spark discussion but also win votes, some candidates choose playful, memorable and even risqué rallying cries. Here are our favorites from this year's campaign trail.
| THE CANDIDATES | THEIR SLOGANS | THEIR CHANCES |
| Kinky Friedman | "How Hard Can It Be?" Good question, but does he have answers? Vying to become Texas' first independent Governor since Sam Houston, the author and ex—Texas Jewboys lead singer also asks, "Why the hell not?" on the stump. |
Poor. He might think it's easy to govern, but winning will be difficult. Of the five candidates, he's currently fourth in the polls. |
| Deb Eddy | "Debbie Does Democracy" The Seattle Democrat, running for the Washington State legislature, has printed up T shirts with her provocative slogan—a play on the porn flick Debbie Does Dallas. |
Good. The seat is now in Democratic hands, and the Seattle Times praised her as "pragmatic," "seasoned" and "strong." |
| Laura Benson | "For the Love of God, Send Me to Tallahassee" She's not campaigning on faith-based issues, but the Florida Republican apparently hopes this invocation of the Almighty will help win a seat in the state house of representatives. |
Too close to call. The race for the G.O.P.-held seat is one of Florida's tightest. Democrat Keith Fitzgerald's slogan: "Go Fitz, Go!" |
| Janice Auger | "Don't Let the Grandmother Look Fool You" The 65-year-old G.O.P. grandma is running for Salt Lake County (Utah) council. She slapped her face and slogan on billboards to label herself old before her opponent could. |
Fair. Auger was a popular mayor of Taylorsville, but her Democratic opponent, Jim Bradley, 60, was up by 10 points in the latest polls. |
| Loretta Nall | "More of These Boobs" The Libertarian write-in candidate for Alabama Governor has been handing out T shirts with her slogan and a picture of her ample cleavage. Below it are her opponents' faces, with the line "And less of these boobs." |
Much smaller than her bra size. She couldn't even get the 40,000 signatures needed to put her name on the ballot. |
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