The TV Mogul with the Common : Merv Griffin

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If Johnny Carson was TV's aloof arbiter of taste, Merv Griffin, who died Aug. 12 at 82, was the welcoming show-biz uncle who seemed to want everyone he brought on his talk show to become a star--including Richard Pryor and George Carlin, whose careers he helped launch. He laughed at his guests' jokes, gushed at their stories, joined them in songs--perfecting an easygoing, unironic manner that was seemingly impervious to the winds of change. Far more than a TV personality, though, the former Big Band singer was also a creator and entrepreneur. In 1964 he came up with Jeopardy! (A jack of all trades, he wrote the theme music for the Final Jeopardy answer as well.) A decade later, he invented history's most successful game show, Wheel of Fortune. When he died, he was in the midst of creating a new game, Crosswords. Some called his shows lowest-common-denominator fluff, but Griffin drew those huge audiences with a real instinct for and rapport with television.