Time for Something Really Rosy

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Anyone looking to invest in a fabulous new watch this fall would be hard pressed to avoid the deluge of rose-gold styles hitting stores. Like most trends, rose gold's ubiquity happened suddenly and without apparent reason. Historically, the pinkish gold has played second fiddle to more popular classic yellow and white golds. But when the world's finest watchmakers unveiled their new collections earlier this year, it became evident that it was time for a color change. Breitling, Zenith, Cartier and Patek Philippe have all introduced chic new timepieces in the rosy hue, usually paired with chocolate-brown dials, which add a masculine tone to the more feminine shade.