Is Parting Sweet for Cadbury?
Illustration for TIME by Red Nose Studio
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Cadbury's operating margins expanded 190 basis points in the first half of 2008, and Stitzer expects this to continue despite the economic downturn. "We don't sell automobiles," he says. "We sell small moments of pleasure--small treats that are affordable in most circumstances." The question is, Can Cadbury sell enough of them?
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