Hate That Tattoo? Making Them Easier to Remove

Jen Robles

Before and after photographs of a tattoo in which the left half of the butterfly was made with Infinitink and the right half with conventional ink

When tattoo artist Brandon Bond heard about a new tattoo ink that could be removed with a single laser treatment, he wasn't just skeptical — he was ticked off. The Atlanta-based designer considers the work he has inked on everyone from rapper 50 Cent to champion boxer Floyd Mayweather, Jr. to be pieces of art, almost sacred, so marketing them as disposable was nothing short of an insult.

But even as Bond scoffed at the ironically named Infinitink, which just became available this spring, he could relate to Americans' love-hate relationship with their body art....