There's an upside to Tiger Woods' dismal play: we get to meet a guy like Keegan Bradley. Playing in his first major, the rookie won the PGA championship on Aug. 14 after defeating fellow American Jason Dufner in a three-hole playoff. Sure, Tiger-less events (Woods didn't make the PGA weekend cut) do no favors for golf's television ratings. But the old Tiger looks cooked. So it's time for the sport, and its fans, to embrace new stars. Given his youth and regular-guy appeal--after his win, Bradley, 25, tweeted a picture of the cereal and three bottles of beer he consumed--he has serious potential. All that Bradley, the nephew of LPGA legend Pat Bradley, has to do is keep winning. Which is something that other guy (um... Woods, right?) seems unable to do.