BUSINESS
Twitter will try to generate additional advertising income by more aggressively integrating ads into the user experience. Like Facebook before it, it will experience some pushback.
Facebook likes this.
Twitter: "Pushback"? Come on. Do people really expect to get all their Web services for free? Servers cost money.
Facebook: LOL. Welcome to the Internets, yo
Twitter: Whatever
Facebook: We've got some ad-serving technology we could let you have, cheap. It's called Beacon!
Google+ likes this
Twitter: Ha ha
Twitter: I can't believe you're friends with that guy. P.S. Why don't you just buy me already?
Facebook: LOLOL
Twitter: No wait I'm serious
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POLITICS
Presidential candidates will once again establish token presences on social networks in an attempt to appear hip and with it. In fact, stiff, wooden postings of the leading contenders have the opposite effect, demonstrating the limitations of social networks as a tool in top-down politics.
Twitter: Honestly, what is so hard? The Egyptians figured it out in 2011. So did the Occupy Wall Streeters.
Facebook: Sometimes informational transparency is so unflattering, don't you think?
Twitter: I mean, _Charlie Sheen_ figured it out. Is he running for something?
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ENTERTAINMENT
Social gaming will keep growing: 50% of people logging on to Facebook do so just to play games.
Facebook and Zynga like this.
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TECHNOLOGY
All the social networks will focus on evolving their mobile clients, packing them with geospecific and augmented-reality features, thereby untethering social media from PCs and sending them out into the real world.
Facebook: Now you never have to be alone, ever!
Users: Can I be alone if I really want to? If I ask nicely?
Facebook: Why would you want to? Are you doing something embarrassing?
Users: I'm just saying, there are limits to how badly people want their friends and co-workers to know where they are at any given moment. People like their privacy.
Facebook: I don't know what you're talking about
Users: Facebook Places? Does that ring a bell? You introduced it last year, and nobody wanted it.
Facebook: I can't heeeeaaarrr yooooouuu
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GLOBALIZATION
Facebook's membership, which hit 800 million in 2011, will reach 1 billion in 2012, with the biggest growth occurring in Asia and the developing world.
Google+: But we're fully integrated and feature-rich! We're an open platform! Size isn't everything, you know.
Facebook: Actually? It kind of is.
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